![]() The company was built on her ability to spot market opportunities and then align fashion and fragrances with emerging lifestyle trends, not on her intriguing back story. Her abandonment in childhood suggests a motivation to escape poverty and seek a work identity, to make something of herself.īut the dramatic narrative can detract from seeing her contribution as a straightforward business entrepreneur and style innovator. ![]() Movies have tried to combine products and personal identity in tales where Chanel the business person is never detached from her life story or love life. The hope is that it will also reinforce Chanel’s luxury status and retain the core 24-35-year-old consumers in challenging market conditions.Ĭoco Chanel’s life and personal qualities have been front and centre of the story. The promotion of the new fragrance makes reference to Chanel’s rebellious nature in a bid to attract new millennial devotees. It is a heritage brand that has somehow retained a place as an expression of modernity. In the 100 years since Chanel set up shop, her brand has become a distinct, trusted, exclusive, and globally recognised marque. It is a reference to the company’s youth, when an inexperienced entrepreneur willing to take risks set a course that should inspire modern-day women in business to do the same. The perfume, “Gabrielle”, is named after the eponymous founder before she was known as Coco. ![]() Chanel has released its first new feminine fragrance for 14 years.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |